Home appliances maker Eureka Forbes has launched mobile water purifier 'Aquaguard-on-the -Go', priced at Rs 595. Aquaguard-on-the-Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail outlets and general stores, Eureka Forbes said in a statement. It would be available in four variants - black mystery, pink beauty, pearl white and racy blue, Eureka Forbes, a part of Shapoorji Pallonji Group, said.
Commenting
on the development, Marzin R Shroff, Eureka Forbes CEO - Direct Sales
and Senior VP, Marketing, said that the miniaturised water purification
technology was rolled out after seven years of research.
"Aquaguard-on-the-Go is perhaps the only water purifier in India which
can enable affordability, adaptability and availability of safe
drinking water for Indians. It is an important milestone in the history
of brand Aquaguard which will take our market leadership in India to
the next level," added Marzin R Shroff .
The
company claimed that this water purifier is powered by space nano
technology, which has 100 crore plus optimally charged active sites
that attract and can remove 99.9 per cent harmful bacteria and virus.
Water
filled in sipper passes through a maze of nano sized positive charged
media that traps negatively charged pathogens and other impurities to
decontaminate drinking water, the company said. It would attract the
travellers, school/college students, sports and fitness enthusiasts.
Eureka Forbes, which had a turnover of Rs 1,776 crore in 2013, has a
customer base of 15 million with presence in 450 cities and towns in
India and a globally across 35 countries.
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